The Public Register Online Assignment Example | Topics and Well Written Essays - 500 words

The Public Register Online - Assignment ExampleCoca Cola aimd a traditional approach in its one-year write up since the report is compose in black and white. The annual report of Dr. Pepper Snapple Group is more visually appealing due to the fact the annual report is written using color ink with graphics and photos. The annual report of this company is easier to read as the information is not a cluttered as in the Coca-Cola annual report.The way the Coca-Cola annual report is presented detracts from value of the information that is presented. To me it seems as if Coca-Cola wrote the report thinking only about its obligation with the SEC, instead of realizing the importance of the annual report for the investor community. One good attributes about the format used by Coca Cola is that as you move through the report in the go away side there are links itemizing the topics which helps the user jump to different topics within the report instantly. The 2010 Coca Cola annual report has all the essential components that an annual report is supposed to have and is well structured, but the report lacks the ability to connect with the reader. The Dr Pepper Snapple Groups annual report uses several techniques business professionals use to make the presentation of financial and business data easier to understand and more fun to read.The Dr Pepper Snapple Group management team presents a positive lookout man in the annual report. The company has been able to penetrate the non-soda beverage food market very well with a market share of 40.4% largely in erupt to the booming sales of the Snapple natural beverages (Annual Report Dr Pepper Snapple Group, 2010). The Dr Pepper brand has achieve six consecutive years of sales growth and the firm has change magnitude its customer reach through its distribution of the product at over 14,000 McDonalds establishments. The annual report of this firm focused on the domestic market since 89% of the firm sales are in the United Stat es with additional international revenues coming from